A score less than 4 so that your message is not considered spam. Know the most common mistakes.
In this video, I will show you the feature of checking your Spam Score in emails so you can understand if your messages are safe to send before you activate your automation.
In this flow model that you see on your screen, there are 2 email nodes – one that is complete and ready and the other with some common mistakes that usually become red flags.
Let’s start by analyzing the node that is complete and green in color – named Mail Model. Enter to edit by double-clicking on the node. We see that within the email we have a perfectly created template.
Now, to check the spam score, let’s go to the right and click on the gear button. Once there, select the option that says Check Spam Score.
A window appears where DANAConnect gives you a Score corresponding to that email that you have just created. If you look at it, the score it shows is x.x which indicates a warning sign that a small mistake or probable mistake has occurred. In this example, below the score is the description of the cause for this particular score.
As long as the spam score that you have here as a result of the evaluation is less than 4, you will be able to send your communication without any problem. It is important to mention that this test is carried out by the various email clients and each one has a different threshold or value. In the case of DANAConnect, it will allow you to send your email if the score is less than 4.
Let’s now look at the other email node. The one we have called Common Mistakes that Generate Spam. Here we’ll see the possible mistakes that are commonly made when generating an email.
For example, the Title of the email. Let’s capitalize the whole Title, and write the word “Content” here, within the “general” content. Now let’s check the Spam Score. Results tell me that the title is all capitalized and therefore the score is 2.1.
Now let’s see if, in addition to the title to be written in capital letters, we write some non-permitted/prohibited words … for example drugs, viagra, sex, and repeat … we go back to check the score and see how now it has significantly increased by just adding those three words.
Next, let’s suppose that instead of writing text in the content area, I am going to place a single Photo that I have on my server. I select it and accept it, and then proceed to check the spam score. Look how it has increased again by several points. It is important to note that this (adding an image without text) will be marked as a warning because the server has no idea what exactly you are sending, so you must balance the relationship of image to text.
The advantage of this tool is that it will indicate what mistakes you are making so can correct them and solve these issues.
We hope that with this video you have understood what the most common mistakes are and how this tool can help you avoid them so your automation can be effective from the get go..