What are events and filters?
Using events allows you to condition the communication flow, depending on an action triggered by the person that received your messages. This is very useful to create automations that really interact with your receiver, and not only simply send messages.
Filters are selective criteria that let you follow different actions, depending on the data that is in your contact list. This allows you to segment dynamically as the data is updated by other events or inputs.
In this series of videos we present you the three most used filters:
- Filters from your database
- Email opened event
- Link opened event